Privacy policy

Privacy Policy

Last Updated: June 2026

Welcome to Beyoncé Official Shop ("we," "our," or "us"). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit and make purchases from our website, merch-beyonce.shop.

By using our website, you agree to the practices described in this Privacy Policy.

Information We Collect

Personal Information

When you place an order, create an account, subscribe to our newsletter, or contact us, we may collect information such as:

  • Full name

  • Email address

  • Phone number

  • Billing address

  • Shipping address

  • Payment information

  • Order history

Automatically Collected Information

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Time spent on the website

  • Referring websites

This information helps us improve website performance and user experience.

How We Use Your Information

We may use your information to:

  • Process and fulfill orders

  • Provide customer support

  • Send order confirmations and shipping updates

  • Respond to inquiries and requests

  • Improve our website and services

  • Prevent fraud and unauthorized transactions

  • Send promotional emails and marketing communications (where permitted)

You may unsubscribe from marketing communications at any time.

Payment Information

Payments are processed through secure third-party payment providers. We do not store or have direct access to your complete payment card details.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Remember user preferences

  • Improve website functionality

  • Analyze website traffic

  • Personalize shopping experiences

You can control or disable cookies through your browser settings; however, some website features may not function properly.

Sharing of Information

We do not sell, rent, or trade your personal information.

We may share your information with trusted third parties only when necessary, including:

  • Payment processors

  • Shipping and delivery providers

  • Website hosting and technology partners

  • Analytics and marketing service providers

  • Legal authorities when required by law

These third parties are authorized to use your information only as necessary to provide services on our behalf.

Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

While we strive to protect your information, no internet transmission or electronic storage method can be guaranteed to be 100% secure.

Data Retention

We retain your personal information only as long as necessary to:

  • Fulfill orders

  • Maintain business records

  • Comply with legal obligations

  • Resolve disputes and enforce agreements

Your Rights

Depending on your location, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of your information

  • Restrict certain processing activities

  • Opt out of marketing communications

To exercise these rights, please contact us using the details below.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites. We encourage users to review the privacy policies of any third-party sites they visit.

Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children.

If we become aware that personal information has been collected from a child without parental consent, we will take appropriate steps to remove such information.

Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will become effective immediately upon posting on this page.

We encourage customers to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please contact us:

Website: merch-beyonce.shop
Email: info@merch-beyonce.shop

Thank you for trusting Beyoncé Official Shop.